How we work

Strategy through action

We work with your team to create new possibilities

We work with our clients to overcome their challenges, create opportunities and turn their ambitions into reality.

The MAKE team understood our problem, worked with stakeholders across multiple levels and pushed us to deliver the best results I have seen within a design thinking project.”
Matt Bennett, Executive Manager, IAG


We bridge the gap between strategy and implementation

Customers at the heart of everything

We use tools and methods from human-centred design practices to deeply understand the needs of the customer.

Systemic approach

Nothing in your organisation exists in a vacuum, so it’s important to understand the whole system to create change.


We believe there is already a lot of wisdom in your organisation. We leverage this to get a fast-start and avoid reinventing the wheel.

Prototyping and experimentation

Experiments help you to make progress quickly and give you enormous insight in what your customers love (and what they don't).

Strong focus on culture and energy

The culture and energy inside your organisation is as important as the projects you run or the tools you use. We use showcases, open studios, and a range of other tools to create energy and buy-in.

Work in sprints

We draw upon the methods of Google Ventures Design Sprints to galvanise action throughout projects. Sprints are rapid, intensive workshops which get big results in a short amount of time.

Working with MAKE has been an absolute delight. We could not have achieved the success of the last two design sprints without their leadership and guidance through the process.”
Lou Sporton, Design Lead, RACV

We adapt our approach to your needs

We take a pragmatic approach to what we do. Drawing from leading practices and practical experience, we adapt our approach and methods to meet the specific needs of each client.

Customer Experience Design

  • Customer research
  • Journey mapping
  • Value proposition design

Product & Service Design

  • Prototyping
  • Concept validation & testing
  • Minimum viable product (MVP) design

Innovation systems, culture & capability

  • Value mapping
  • Systems design
  • Business model innovation

Training and Capability Building

  • Design thinking training
  • Building high performing teams
  • Design sprints, bootcamps & workshops
What has impressed me most about working with the team at MAKE is their ability to adapt quickly and intelligently to changing stakeholder requirements and expectations.”

Sue Fricke, Customer Experience Design Manager, Bupa

We're proud to partner with these organisations:

What change can we make with you?

Let's talk